Experts' opinion

Shapochka Ekaterina

Partner, Advisory, Government & Public Sector leader at PwC Russia
Graduated from the Peoples’ Friendship University of Russia (RUDN) with a master degree in international journalism.
In 2009 – graduated from Kellogg School of Management at Northwestern University in Chicago, received an MBA degree in EMBA program.
In 1991-1992 taught at the Department of Mass Communications of the People’s Friendship University.
1992 – 1997 – public relations specialist in the Russian Red Cross mission in Africa, interacted with state authorities, international organizations, media and other institutions.
1997 – 2001 – director of marketing , communications and business development in consulting company Roberston & Blums Corporation, which provide services in the field of information technologies.
In 1999 – 2000 also worked as a director of Internet project.
2001-2003 – Marketing and communications Director of IBS.
2003 – Director of Marketing and Corporate Communications at PwC, since 2008 – appointed as a Director of Marketing, Communications and Business Development.
In 2009 initiated the creation of the Center for Technology and Innovation (CTI) at PwC in Russia. The center provides services for innovative companies, regions, innovation centers and start-ups.
Since 2011 worked in the advisory services department, participated in projects for the state and the public sectors.
In 2006-2008 headed the Committee on marketing and corporate strategy, and in 2012 – Committee on professional services of the Russian Managers Association.